BLUE INSURANCE BOOKLET: BLUE THREAD OF SAVINGS

How did we connect all the threads for Modra zavarovalnica?

Modra enables more than 300,000 savers and 2,200 employers to save for a better quality of life after retirement. How to highlight a new thread for one of the key companies that helps maintain a stable pension system in Slovenia?

As part of a multi-year collaboration starting in 2021, we designed a comprehensive multi-channel advertising campaign for Modra zavarovalnica and redefined the blue thread of the insurance company's identity.

Goal: to highlight the blue thread of savings in Slovenia

Saving for an additional pension is a long-distance race, but at the same time, we all imagine the future differently. This is why we need Modra zavarovalnica, a partner that we can trust in the long term to highlight the thread that counts in all periods of life.

Our challenge: an additional pension seems like something very distant, but also difficult to understand, as it encompasses several different financial abilities.

The blue thread of savings

There is always something up in the air in life. With Modra, we hold the thread in our hands.

The comprehensive 360 campaign included the preparation of the new visual identity of Modra, the creative design and production of the TV ad, work with the media and media leasing, OOH advertising and digital communication, together with the implementation of the campaign website.

Hold the threads of the future in your hands

When we rely on luck in life, we realize that it can quickly falter. Therefore, mature decisions are needed, those that count in the golden years. With the TV advertisement, we successfully positioned the basic message of the campaign: saving at MODRA can keep us in balance in all periods of life. The advertising took place in two different time cycles, and the campaign proved to be one of the strongest in the insurance market in both.

New visual identity

The guide of the entire visual communication is the new blue circle, centered on us, the savers. In this way, we communicate to all target audiences a focus on their wishes and future, and simplify the thread of saving for an additional pension.

The new visual identity included OOH advertising, a new website, online and social media advertising, as well as the renewal of all advertising tools for the public and employees of Modra.