VISIT LJUBLJANA

How did we convince the people of Ljubljana to take a vacation in Ljubljana?

Visit Ljubljana is an umbrella tourism organization that attracts both foreign and domestic guests to Ljubljana. For the 2022 tourist season, we designed advertising campaigns aimed at the people of Ljubljana and other Slovenians, through which we encouraged them to take a vacation in Ljubljana.

The advertising campaigns included outdoor and digital advertising, as well as print media.

The goal: to increase visits and the number of overnight stays in Ljubljana by Slovenians, with a special emphasis on the people of Ljubljana

And place Ljubljana alongside world capitals. Both with tourist offer and hotel offer.

Our challenge? Vacations are usually reserved for getaways to the seaside or further. That's why our goal was to present Ljubljana as a small world in itself, containing everything one might need for a vacation, right at their doorstep.

A creative starting point

When we travel, we look for unique, local experiences. Ljubljana, on the other hand, is a small world in itself and offers everything that the world's metropolises offer in one place - we have our own Plaza, you can go along the Ljubljanica river by gondola or boat, and Julija also resides in Ljubljana, not only in Verona. The best of all worlds is at home in Ljubljana!*

*The campaign is based on the existing communication guidelines of Visit Ljubljana and represents a creative upgrade.

Came

**Came

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A campaign that shows the benefits of tourism for the people of Ljubljana

The campaign to increase tourist visits was accompanied by a supporting campaign aimed at inspiring a sense of pride among the people of Ljubljana about the rich offerings in Ljubljana and the various advantages that tourism brings to the city.