AL!VE DROPS: GUILT-FREE CHOCOLATE

How did we introduce functional chocolate with the help of Slovenian skiers?

AL!VE Drops chocolate drops were created in cooperation with the SLO SKI alpine skiers. Functional chocolates pride themselves on improved recipes, reduced sugar, added vitamins and minerals.

We designed a comprehensive multi-channel advertising campaign for our client Incom LEONE, and placed a sports-sweet TV ad in the sweet center.

Žan Kranjec, Štefan Hadalin, Meta Hrovat, Andreja Slokar, Ana Bucik

The goal: to ski with chocolate from the highest LEONE peak. Into all Slovenian valleys!

We looked at the Slovenian alpine skiers and their sweet victories as a creative starting point. And we said: alpine skiers are conquerors of white slopes. AL!VE Drops conquer chocolate slopes with our skiers, because they control our guilty pleasures.

Our challenge: to turn beliefs about functional chocolate upside down and prove with Slovenian skiers that we can control our sweetest cravings. No compromises when flavors are at play.

When you crave a sweet victory, take a bite!

AL!VE Drops have melted classic chocolate into drops by being so delicious and nutricious.

And we wanted to make it possible for everyone who comes into contact with the new chocolate - to share the good and to melt together from all the good.

TV commercial for the Olympic season

AL!VE Drops are innovative chocolates that, with their TO GO packaging and excellent taste, come to the rescue when we want something a little sweet, but we don't want to overindulge.

This dynamic spirit also served as the inspiration for the TV and online ad. We placed the Slovenian alpine skiers Žan Kranjc, Štefan Hadalin, Meta Hrovat, Andreja Slokar and Ana Bucik into their natural habitat - in the middle of Kranjska Gora, during summer preparations. And let them demonstrate the key benefits of AL!VE Drops chocolate drops through their usual training.

Why do we shake AL!VE Drops sachets? We took advantage of the friendly atmosphere among the skiers to present our own AL!VE fan chant. Because when we chase sweet victories, we bite together!

AL!VE DROPS PRIZE CONTEST x PETROL

The sweetest joy is taking care of a better tomorrow. In addition to the golden SLO SKI sponsorship, the Incom company donates 2 cents for every purchase of AL!VE Drops chocolate drops to support young skiers who will soon conquer our white slopes (and hearts!). What could be sweeter than that?

With the goal of boosting sales and collecting donations, we enriched the campaign with a large prize contest. Through an interactive quiz including Slovenian skiers, visitors won 3 new flavors of chocolate drops. The prize contest was also accompanied by POS displays at PETROL service stations throughout Slovenia.