NOVEMBER GOURMET 2022

How did we design a campaign for a wide variety of tastes for a leading culinary festival?

November Gourmet is the leading culinary festival in Slovenia. In 2022, we designed an advertising campaign that invited culinary enthusiasts to visit and purchase culinary experiences in as many as four markets (SLO, ITA, HRV, AT).


The advertising campaign included the creation of a slogan and a communication strategy, as well as digital, native and outdoor advertising. Many advertising formats were uniquely and creatively refreshed.


The goal: to increase awareness of the festival in four markets and increase attendance


And to show how November Gourmet offers foreign guests a special culinary experience that can be enhanced with other activities offered by the capital as well.

Our challenge? To design simple, easily translatable and memorable communication that will have the same impact on all markets.

A creative starting point

What we eat reflects who we are.


That's why we creatively defined Gourmet Ljubljana as a REFLECTION of the varied flavors of Ljubljana.


From all angles of viewing or dining!

Outdoor advertising

We tastefully transformed the Ljubljana city bus with food maps.

Native advertising

We created interactive ads in various media that  activated a sensory response in readers.

Your headphones should always look amazing! Pick your preferred color.

Colorful

Digital advertising

We presented November Gourmet Ljubljana and all the events that took place in the most delicious month through food mapping on FB, IG and selected portals.

Interactive print ads


  1. User turns on the camera on the smartphone.
  2. Scans the QR code.
  3. On the phone screen, the selected motif on the page of the magazine (fish, flowers or pumpkins) rotates kaleidoscopically.
  4. Then a VIDEO ANIMATED ADVERTISEMENT starts playing from the kaleidoscopic images.
  5. At the end, the user can click on the link and book their gourmet experiences.

Creative invitation for journalists

How to ensure that the media or other valued guests come to Gourmet with the greatest appetite and pleasure?


With an innovative invitation.


The printed invitations were folded in the manner of so-called "bird games" in origami style.


Their purpose is for the recipients to start playing with the invitations themselves. And then choose the experiences that suit them best.





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Ready to be impressed?

Let's create your

new story together.

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